Job Description
B&W VIETNAM SOCIAL & PR LEAD
Reporting to: Vietnam Hair Care Marketing Demand Creation Lead
JOB PURPOSE
The purpose of the Social and PR Lead is to support all Brands with earned first expertise.
MAIN RESPONSIBILITIES
Custodian of the social equity of B&W brands ( social strategy, PAC managements – Platforms & Culture), cohort definition and development, content territory identification.
Works with Content Lead in ensuring Content Supply Chain is delivering to social strategy of brands
Takes lead in driving Influencer Marketing and Communities (ex-Others Say) for total B&W
Drives the social agency ecosystem to deliver to the requirements of B&W, providing clear briefs, reviewing proposals, and ensuring alignment with brand objectives and budget.
Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the...
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