Job Description

AVP/VP, Digital Marketing, FinTech & Retail Business

  • Formulate strategic digital marketing plans and strategies for online marketing programs to achieve the overall pre-set business targets. 
  • Manage our online acquisition channels including Instagram, Facebook and develop, execute, and improve social media and digital marketing strategies and objectives
  • Implement promotion strategies and define a multi-channel communication strategy & communication content, including but not limited to eDM, APP push, Forum, Social Media etc. to maximize the promotional impact
  • Develop campaign sites and support website content development activities
  • Collaborate and work with colleagues to ensure tracking and analytics are built into each campaign, and inject digital experiences to create O2O-integrated campaigns
  • Set KPIs, project schedule, budget, resources planning, project launch, result tracking, and report on individual campaign progress and s...

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