AVP, Salesforce Marketing Cloud

Description We are looking for an experienced AVP, Salesforce Marketing Cloud to lead enterprise digital marketing strategy and execution in Enola, Pennsylvania. This role will shape how cross-channel campaigns, customer journeys, and personalized digital experiences are built and optimized across connected platforms. The ideal candidate brings strong leadership, deep Salesforce Marketing Cloud expertise, and the ability to align technical capabilities with marketing goals. This position also oversees team performance, budget planning, and innovation that advances digital engagement at scale.

Responsibilities:
• Direct the strategy, design, and delivery of digital marketing initiatives using Salesforce Marketing Cloud and connected digital platforms.
• Partner with leaders across marketing, web, mobile, social, paid media, and direct mail to build coordinated, customer-focused campaigns.
• Guide the development of lifecycle marketing and lead generation programs that ...