Job Description
**This position requires office presence of a minimum of 5 days per week and is only located in the location posted.**
**Overall Purpose:** The AVP, Customer Strategy & Marketing Analytics is responsible for driving customer growth, loyalty, and profitability through data-driven marketing strategies, customer lifecycle management, and marketing technology innovation. This leader oversees marketing strategy, marketing analytics, CRM, retention, and the martech ecosystem to maximize customer lifetime value, marketing effectiveness, and operational efficiency. Key Roles and
**Responsibilities:** Typical tasks may include, but are not limited to, the following:
•Develop enterprise marketing strategies that support business growth and transformation objectives.
•Lead customer segmentation, targeting, and audience strategy to improve campaign effectiveness and customer engagement.
•Optimize retention programs to increase customer loyalty, reduce churn, and improv...
**Overall Purpose:** The AVP, Customer Strategy & Marketing Analytics is responsible for driving customer growth, loyalty, and profitability through data-driven marketing strategies, customer lifecycle management, and marketing technology innovation. This leader oversees marketing strategy, marketing analytics, CRM, retention, and the martech ecosystem to maximize customer lifetime value, marketing effectiveness, and operational efficiency. Key Roles and
**Responsibilities:** Typical tasks may include, but are not limited to, the following:
•Develop enterprise marketing strategies that support business growth and transformation objectives.
•Lead customer segmentation, targeting, and audience strategy to improve campaign effectiveness and customer engagement.
•Optimize retention programs to increase customer loyalty, reduce churn, and improv...
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