Audience Platform Architect

Key Responsibilities:

• Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.
• Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.
• Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.
• Be curious and up-to-speed with the fast-paced releases coming to the platform.
• Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.
• Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.
• Provide training and support to development teams on utilizing Salesforce Data Cloud features ...