Job Description
- Develop and implement overall marketing strategies aligned with business objectives.
- Lead ATL, BTL, Digital, Retail, and Performance Marketing initiatives.
- Manage annual marketing calendar and budgets.
- Drive brand positioning, customer engagement, and market expansion.
- Coordinate with agencies, vendors, sales teams, and internal stakeholders.
- Analyze market trends, customer insights, and competitor activities.
- Monitor campaign effectiveness and optimize ROI.
- Lead and mentor the marketing team.
- Lead ATL, BTL, Digital, Retail, and Performance Marketing initiatives.
- Manage annual marketing calendar and budgets.
- Drive brand positioning, customer engagement, and market expansion.
- Coordinate with agencies, vendors, sales teams, and internal stakeholders.
- Analyze market trends, customer insights, and competitor activities.
- Monitor campaign effectiveness and optimize ROI.
- Lead and mentor the marketing team.
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