Job Description

JD Assistant Manager CRM Analytics


Purpose & Overall Relevance for the Organization:


· Responsible for analytics and reporting for membership independently.


· Using available and newly generated member data for identifying member affinities and enabling member specific communication


· Being able to interpret analytical results to cross – functional partners


· Making member data easy to assimilate for cross – functional partners, enabling more avenues to understand the adidas end member.

Key Responsibilities:

  • Proactively identify value-add opportunities for advanced CRM data analytics across the functions.
  • Responsible for CRM campaign analysis, segmentation, KPI measurement and more.
  • Data visualization and providing data insights.
  • Work closely with MKT team, Retail team, Ecommerce team, and Tech team to deliver comprehensive execution towards CRM tactics.
  • Enhan...

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