Job Description
Lead marketing transformation at Sun Life Global Investments as Associate Vice President, focusing on integrating commercial strategies and enhancing client engagement.
This executive role requires a visionary marketing leader to shape the marketing approach across diverse channels. You will leverage AI capabilities, digital transformation, and personalization to drive business growth, ensuring a seamless experience for advisors and institutional clients.
Key Responsibilities:
• Develop marketing strategies aligned with business objectives
• Direct the go-to-market commercialization process
• Collaborate with Sales and Product teams on strategic priorities
• Customize client journeys and enhance engagement strategies
• Champion data-driven personalization across marketing initiatives
Requirements:
• Over 12 years’ experience in financial services marketing
• Proven track record in integrated, multi-channel marketing
• Extensive knowledge of marketing t...
This executive role requires a visionary marketing leader to shape the marketing approach across diverse channels. You will leverage AI capabilities, digital transformation, and personalization to drive business growth, ensuring a seamless experience for advisors and institutional clients.
Key Responsibilities:
• Develop marketing strategies aligned with business objectives
• Direct the go-to-market commercialization process
• Collaborate with Sales and Product teams on strategic priorities
• Customize client journeys and enhance engagement strategies
• Champion data-driven personalization across marketing initiatives
Requirements:
• Over 12 years’ experience in financial services marketing
• Proven track record in integrated, multi-channel marketing
• Extensive knowledge of marketing t...
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