Job Description
Overview
Responsibilities
The UK Shopper Insights role plays a critical role in BU commercial execution. This role owns all UK-specific Channel Passport reporting - including channel YoY value trends, penetration / frequency / basket decomposition, shopper switching flows, and mission-based read-outs - produced for commercial leadership every month.
Responsibilities
- Support the UK team in generating insights from current and historical trends.
- Extract sales, shelf prices and other relevant data from third-party sources, such as Kantar, Nielsen, GlobalData.
- Cleanse and transform data via PowerPoint, Excel or Power BI, ensuring accuracy and consistency through mapping SKUs, correcting erroneous entries, and standardizing formats.
- Provide expert guidance and support to bring in automation and innovation to current reporting processes.
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