Job Description
Overview
PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.
The Always On engine is a key capability for this transformation
The Always On Engie brings together observational data, technology and expertise to deliver a true competitive advantage
- The Always On Engine is a powerful, HUMAN AND CULTURAL INSIGHTS PLATFORM that unlocks deep and distinct consumer insights, moving us to be human-centric, culturally relevant, and FUTURE READY…
- Always On is about predicting F&B and Cultural trends that manifest organically in online conversations The 3 tools used are Black Swan Trendscope, Discover.ai and Tastewise to mine both category and cultural insights across multiple markets
- We also listen and understand consumers passion using Soc...
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