Job Description
Job Title: Associate Manager
Employer: PepsiCo, Inc.
Location: 700 Anderson Hill Road, Purchase, Westchester, New York 10577
Responsibilities
Duties: Lead development and ongoing enhancement of PepsiCo’s Marketing Mix Modeling (MMM) data product by defining product roadmaps, conducting discovery sessions, and managing delivery across cross-functional teams. Manage the Sales Based Outcomes data product, ensuring it aligns with PepsiCo’s media investment strategy and supports actionable insights for ROI optimization. Managed Development as a Product owner & now oversee implementation and advancement of the PepsiCo Media Data Hub (MDH), leveraging cleanroom technologies, Analytics tool Databricks, BI’s Power BI, Tableau, and SQL for real-time data access and media performance analysis. Collaborate with stakeholders across Data Engineering, Data Scientists, and Business Insights to gather business requirements, define feat...
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