Job Description

Job Description

The Associate Director of Sales – Weddings & MICE is responsible for leading the hotel's weddings, social events, meetings, incentives, and group business sales strategy. The role focuses on maximizing revenue opportunities, developing key market segments, managing high-value client relationships, leading the sales team, and ensuring exceptional event experiences that enhance the hotel's reputation and profitability.

Key Responsibilities:

  • Develop and execute strategic sales plans to achieve wedding and MICE revenue targets.
  • Drive business growth through weddings, corporate events, conferences, incentives, exhibitions, and social celebrations.
  • Identify new revenue opportunities and expand the hotel's presence in key market segments.
  • Establish annual sales goals, forecasts, and action plans in alignment with hotel objectives.
  • Monitor market trends, competitor activities, and pricing strategies to maintain co...

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