Associate Director, Media Strategy

Associate Director, Media Strategy • Toronto, Canada

About the Role

The Associate Director, Media Strategy leads key strategy and planning workstreams on one of Monks' most important client relationships: owning deliverables end-to-end and serving as a trusted day-to-day client contact.

Responsibilities

• Serve as a lead day-to-day point of contact with media client stakeholders.
• Develop go‑to‑market strategies and integrated, full‑funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes.
• Lead briefings, brainstorms, presentations and reporting calls to represent and support the team.
• Prepare executive‑level deliverables on performance, strategic points of view and competitive analysis.
• Analyze data, craft insights and make recommendations internally and externally in deck form.
• Use AI‑enabled tools to accelerate research, insight generation, plan dev...