Associate Director, Martech Operations

Job Description

About The Position |

People Inc is seeking an Associate Director, Martech Ops, to lead the Martech Operations team responsible for powering the onsite and in-app marketing for newsletters, registrations, subscriptions, and paid memberships.

Reporting to the Senior Director, Audience Conversion, the Associate Director is responsible for leading the day-to-day operations of marketing technology platforms, with primary ownership of Piano and Digioh. This role serves as the technical and operational expert, translating business requirements from Marketing, Product, Brand, App and Editorial teams into scalable platform configurations that drive user acquisition, engagement, and subscription growth.

This role is responsible for implementing, configuring, and optimizing onsite and in-app user journeys, audience targeting, gating strategies, and experimentation. This role also establishes the operational standards, governance, and workflows t...