Associate Digital Activation (Programmatic)

The role of an Associate, Digital Activation is to be responsible and accountable for managing the plan development & set up of programmatic, biddable media campaigns and be the main hands-on-keyboard, in console. You are solution-oriented and able to work collaboratively with audience strategy, communications design and data & technology teams. The successful candidate will have demonstrated knowledge of and strong interest in digital marketing & analytics, including an understanding of ad networks, ad exchanges, DSP/ SSPs or auction marketplaces, ad servers and data management platforms & ad verification solutions.

Key Responsibilities

• CAMPAIGN MANAGEMENT & IMPLEMENTATION
• Reporting to Associate Director, Digital Activation (Team Lead), be accountable for the executional strategy of digital campaigns, such as determining bid strategy, implementing audience list and leveraging historical insights to inform implementation
• Execute & maintain o...