Job Description

Associate Data Scientist (MMM)

What's The Role

  • 3+ years of relevant MMM experience (Practical 2+ years' experience in long-term marketing mix modelling)
  • Build long-term Marketing Mix Models (MMM) using advanced tools tailored to specific business challenges.
  • Identifies the right set of models suitable for long-term MMM modeling and develops the right code / package to execute them
  • Select appropriate modeling techniques and develop custom code/packages to implement them effectively.
  • Lead data preparation, exploratory analysis, and iterative modeling processes specific to long-term MMM.
  • Deliver actionable insights on how brand media impacts long-term brand equity, sales, and margins.
  • Evaluate the scientific rigor and business relevance of complex long-term Marketing Mix Models (MMM). Possess a deep understanding of existing MMM frameworks and demonstrate the ability to leverage short-term MMM model...

Ready to Apply?

Take the next step in your AI career. Submit your application to Shell today.

Submit Application