Associate, Data Analytics

Job Description

• The ideal candidate is data-driven, curious, and collaborative, with strong interest in marketing analytics and user behavior.
• Identify and evaluate new opportunities to grow ShopeeFood user base and engagement.
• Support strategic initiatives to increase buyer penetration, repeat usage, and order frequency.
• Work with cross-functional teams to design and implement data-driven growth experiments and campaigns.
• Partner with the marketing team to evaluate the quality and intent of visitors driven by various assets and channels.
• Develop and execute CRM initiatives to acquire new buyers, reactivate churned buyers, and retain active users.
• Coordinate marketing, communication, and voucher strategies to improve buyer engagement and loyalty.
• Monitor and analyze campaign results, user engagement metrics, and conversion rates.
• Translate data insights into actionable recommendations for growth and ...