Associate Brand Manager- FURminator

Job Summary

The Associate Brand Manager on FURminator will play a crucial supporting role in executing brand strategies and marketing initiatives that build brand equity, drive consumer engagement, and deliver business results for North America (US & Canada). This role supports the development and activation of marketing plans, supports day-to-day brand operations, and collaborates across teams to bring consumer-centric campaigns and products to life. It is ideal for a results-oriented marketer with strong analytical, creative, and project management skills.

Primary Duties & Responsibilities

1. Brand Planning & Execution

· Develop annual brand plans for FURminator and marketing calendars

· Support efforts to build long-term brand equity, ensuring brand consistency across all touchpoints

· Assist in translating strategy into actionable marketing plans, including innovation, promotions, media, and retail ...