Job Description

Our client is a new concept store which is much more than a convenience store. The shop carries a very wide-ranged product assortment covering fresh foods, beverages, food groceries, non-foods, and services.

Job Description

  • Creating and initiating communication roadmap offline and online (all channels)
  • Developing and implementing the digital marketing strategy and campaign to increase brand awareness and brand preference that align with Brand/Category objectives with measurable KPIs
  • Managing execution of digital marketing activations ( Paid-Search, Display, Video-Owned, Social, Earned media), Programmatic/Automation-Performance marketing, Digital content, and storytelling by working closely with the Marketing team.
  • Measuring marketing ROI efficiency through analysis of marketing spend vs business goal and campaign goal
  • Understanding comprehensive media landscape change and competitive environment; new ad formats and technology; a...

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