Job Description
Key Responsibilities
Paid Advertising Expertise:
- Own and manage Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
- Structure campaigns at scale (ASIN-wise, keyword-wise, match-type-wise).
- Perform search term mining, keyword harvesting and negative keyword optimization regularly.
- Control and improve ACOS / ROAS while scaling revenue.
- Manage budgets daily to avoid overspend and wasted impressions.
- Launch and scale ads for new product launches.
- Identify scaling opportunities using Search Query Reports, Placement reports and Retail Readiness metrics.
- Work closely with the catalog and content teams to improve CTR and CVR (titles, images, A+ content).
Marketplace & Business Insights
- Analyze performance at ASIN, categor...
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