Assistant Manager, CRM

SUMMARY

The Assistant Manager, CRM will be responsible for architecting and overseeing the customer engagement and loyalty roadmap for BIG Pharmacy.

This role will not only design the CRM roadmap but also get hands-on with our MarTech stack to build, deploy, and optimize data-driven journeys. Reporting to the Head of Digital & CRM, you will lead the junior to drive repeat purchases, minimize churn, and maximize customer lifetime value through a blend of strategic planning and technical execution.

Key responsibilities

Lifecycle Ownership:

• CRM Roadmap:
  Design and lead the overarching CRM strategy, ensuring alignment with the departments' vision and group-wide business objectives, including lifecycle communications, couponing, and loyalty mechanics.
• Advanced Lifecycle Frameworks:
  Move beyond basic execution to build complex, automated always-on customer journeys across owned channels, incorporating vouchers, rewards, and loyalty ...