Job Description

Reporting To: CDMO – Content & Advocacy Mission: To future-proof L'Oréal Vietnam’s digital presence by architecting the enterprise-wide livestreaming ecosystem and establishing robust content governance. This role drives competitive advantage through innovation, scalable infrastructure, and performance excellence across all brand divisions.

KEY RESPONSIBILITIES

1. Livestream Strategy & Ecosystem (70%)

  • Visionary Roadmap: Define the national livestream strategy, piloting emerging platforms and technologies (TikTok Shop, Shopee Live) to maintain L’Oréal’s market leadership.
  • Infrastructure Management: Oversee the strategic development of the L'Oréal Vietnam Livestream Studio and manage top-tier agency/talent partnerships.
  • Performance & Benchmarking: Establish corporate KPIs and provide strategic performance analysis to GMs and Zone leadership to drive continuous ROI improvement.
  • Compliance & R...

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