Job Description
Job Description
1. POSITION DETAILS
Position title - Assistant General Manager – Marketing
Department -Sales & Marketing
Division / unit -Corporate–Common
Location -Bhilai, Chhattisgarh
Reports to- General Manager – Sales & Marketing
Team size (direct reports) 1–3 (to be built out)
2. ROLE BRIEF
Role summary (1–2 lines) Own and grow the BlueLines brand pan-India and lead the launch of a new
brand from the ground up — brand, digital, product and dealer/retail
marketing. A pure marketing role (no direct sales target), working alongside
the sales team.
Key responsibilities 1. Launch a new brand end-to-end — naming, logo, brand identity and
asset ...
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