Assistant General Manager – Marketing

1. POSITION DETAILS Position title - Assistant General Manager Marketing Department -Sales & Marketing Division / unit -CorporateCommon Location -Bhilai, Chhattisgarh Reports to- General Manager Sales & Marketing Team size (direct reports) 13 (to be built out) 2. ROLE BRIEF Role summary (12 lines) Own and grow the BlueLines brand pan-India and lead the launch of a new brand from the ground up brand, digital, product and dealer/retail marketing. A pure marketing role (no direct sales target), working alongside the sales team. Key responsibilities 1. Launch a new brand end-to-end naming, logo, brand identity and asset creation, through to market kick-off 2. Brand strategy and pan-India brand building for BlueLines 3. Digital marketing website, social, SEO/SEM, performance campaigns, lead generation 4. Product marketing and collateral catalogues, datasheets, new-product launches 5. Dealer/retail marketing (outlet branding, signage, POP/POS), exhibitions, dealer meets, agency & b...