Job Description

RESPONSIBILITIES

Your main focus:

  • Own and manage paid traffic generation to secure the delivery of our eCommerce commercial ambition.

  • Develop and execute eCommerce media mix strategy.

  • Align with EC team on marketing/sales calendar and merchandizing priorities

  • Gain traffic and market share from competition and unauthorized dealers through paid search, paid display& other paid traffic products EC platforms owned.

  • Win on KCPs in paid traffic on all eCommerce platforms.

  • Monitor EC paid traffic inventory and sales performance at a regular basis and take appropriate actions to ensure strong sales performance timely.

  • Manage TP agency on paid traffic optimization and delivery, support on develop and execute working budget plan with EC/ Sales team to drive search & other paid traffic on top of organic growth.

  • Optimize working budget spending and tracking; document all activation by monitoring r...

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