Assistant Brand Manager

We are seeking a highly motivated and detail-oriented Assistant Brand Manager who will be responsible for conducting market research, consumer research and specific category research for various ongoing branding & product development projects. The Assistant Brand Manager will also provide support to other Branding and Marketing Research projects as required from time to time.

Responsibilities

- Conduct primary consumer research including detailed consumer interactions, focus group discussions and data collection through other research methodologies like surveys with existing and potential consumers.

- Support the development of brand communication materials including packaging, advertising, and promotions basis insights from consumer research.

- Assist in the development and execution of brand strategies to increase brand awareness, drive brand loyalty, and support overall business objectives.