Assistant Brand Manager

The Assistant Brand Manager supports the development and execution of brand strategies that enhance brand equity, drive customer engagement, and achieve business objectives. This role works closely with cross-functional teams to execute marketing initiatives, analyze market performance, and ensure consistent brand positioning across all customer touchpoints
RESPONSIBILITIES

• Assist in developing and implementing brand strategies aligned with business objectives.
• Support the planning and execution of integrated marketing campaigns across digital and traditional channels.
• Monitor brand performance by analyzing sales data, market trends, customer insights, and competitor activities.
• Coordinate with Trade Marketing, Sales, Merchandising, Digital Marketing, Creative, and external agencies to ensure seamless campaign execution.
• Support new product launches, promotional activities, and seasonal campaigns.
• Prepare marketing briefs and c...