Job Description

About Position:

Responsible for maximizing the visibility and conversion rate of our mobile apps in the App Store (iOS) and Google Play Store (Android). This role requires a blend of marketing, analytics, and creative skills to drive organic app growth through continuous optimization and testing.

  • Role: ASO Specialist
  • Location: Bangalore
  • Experience: 7+ years
  • Job Type: Full Time Employment

What You'll Do:

  • App Store Optimization (ASO)
  • Conduct keyword research using ASO tools (e.g. AppTweak) to identify high-potential search terms.
  • Optimize app metadata include title, subtitle, keyword fields, descriptions, and promotional text to improve rankings.
  • Develop and implement A/B testing strategies for creative assets (icons, screenshots, videos)
  • Monitor and analyze app store performance and competitor...

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