aso

Key Responsibilities:

• Optimize mobile game listings on Google Play Store and Apple App Store using tools such as App Annie, Sensor Tower, Mobile Action, or ASOdesk.
• Perform keyword research, improve metadata, design visuals, and conduct A/B testing of app store assets to enhance rankings and visibility.
• Plan, execute, and manage paid user acquisition campaigns across platforms including Facebook Ads, Google Ads, TikTok Ads, Mintegral, and AppLovin.
• Leverage analytics from Google Analytics, Firebase, and other tracking tools to monitor campaign performance and optimize targeting for maximum ROI.
• Monitor key metrics such as installs, CPI, retention, and LTV, analyze data, and implement strategies to improve ASO and campaign performance.
• Collaborate with game development, design, and product teams to ensure marketing campaigns align with game launches, updates, and live operations.
• Conduct competitor an...