Job Description
In This Role, Your Responsibilities Will Be:
• To build the Branson China Wechat Ecosystem, leveraging on SCRM, CDP and Seismic to create value through leads generation.
• Build workflow of leads generation, MQL and SQL. Monitor efficiency through Key Performance Indicator. Work closely with the internal shareholder to drive the number of SQL. (e.g. Internal shareholders such as the leader from Sales and Marketing)
• Work closely with global Marcom team to maintain the local Branson Website, including but not limit to Product Page, Translation and the Web Page Optimization (e.g. SEO)
• Work closely with internal teams such as Product Manager, Segment Manager, Business Development Manager as well as Application Team to drive content creation.
• The creation or updating of content as defined within the content brief and / or Seismic.
• Ensures all content is aligned with Emerson guidelines, on-brand and consistent in terms of style and quality.
• To build the Branson China Wechat Ecosystem, leveraging on SCRM, CDP and Seismic to create value through leads generation.
• Build workflow of leads generation, MQL and SQL. Monitor efficiency through Key Performance Indicator. Work closely with the internal shareholder to drive the number of SQL. (e.g. Internal shareholders such as the leader from Sales and Marketing)
• Work closely with global Marcom team to maintain the local Branson Website, including but not limit to Product Page, Translation and the Web Page Optimization (e.g. SEO)
• Work closely with internal teams such as Product Manager, Segment Manager, Business Development Manager as well as Application Team to drive content creation.
• The creation or updating of content as defined within the content brief and / or Seismic.
• Ensures all content is aligned with Emerson guidelines, on-brand and consistent in terms of style and quality.
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