Area Sales Manager- Uttar Pradesh

Job Title: Area Sales Manager (ASM) Sector: FMCG Food & Confectionery (Biscuits, Snacks, & Beverages) Location: Kanpur, Agra, Banaras, Jhansi, Prayagraj, Faizabad, Sultanpur, Mainpuri, and Banda Reports to: Regional Sales Manager Role Overview We are seeking a dynamic, results-oriented Area Sales Manager to lead sales operations for a leading Indian FMCG powerhouse. This role is pivotal in driving market share through strategic distribution expansion and leading a high-performing field force. The ideal candidate will be a market shaper who thrives in a fast-paced, competitive environment. Core Responsibilities Strategic Growth: Develop and execute annual and monthly sales plans to achieve top-line and bottom-line targets for the assigned territory. Channel Management: Management of the entire distribution lifecycle, including appointment of new distributors, ROI analysis, and maintaining healthy credit cycles. Sales Force Excellence: Lead, mentor, and monitor a team of Sales Officers ...