Area Sales Manager

Role Overview & Objectives Primary Goal: Drive user acquisition (B2C) and institutional tie-ups (B2B) to scale the EdTech platform’s market presence. Core Responsibilities: Oversee the end-to-end sales cycle, lead product marketing, and expand into new regions. Target Audience: K-12 schools, universities, corporate clients, or students and parents (for direct-to-consumer models). Key Responsibilities Business Development (B2B/B2C): Identify and pitch to new institutional clients (schools, colleges) for software/curriculum adoption. Marketing Strategy: Collaborate with the marketing and content teams to run targeted digital campaigns, webinars, and lead-generation events. Team Leadership: Recruit, train, and manage sales representatives, counselors, and marketing executives. Performance Tracking: Set targets, forecast revenue, and monitor Key Performance Indicators (KPIs) like lead-to-conversion rates. Relationship Management: Build long-term relationships with key stakeholders (princip...