Area Sales Manager

Key Responsibilities:

✅ Achieve primary & secondary sales targets

✅ Expand distribution and outlet coverage

✅ Manage distributors and Sales Officers

✅ Drive new product launches and market activation

✅ Ensure visibility, merchandising, and execution excellence

✅ Monitor competition and provide market intelligence

✅ Lead, coach, and develop frontline sales teams

Requirements:

✔ Min 8 years of FMCG sales experience

✔ Strong distributor and channel management skills

✔ Experience in team handling and territory management

✔ Proficiency in SFA/DMS tools and sales analytics

✔ Excellent communication and relationship-building skills