Area Sales Manager

Job Description:

Lifestyle International is looking for an
experienced General Trade (GT) professional
for Lahore who has a strong
market presence, established distributor relationships, and the ability to build and manage a sales team
. This role is ideal for someone who understands the ground realities of GT and can drive growth through close market execution.

Key Responsibilities:

• Handle and expand General Trade (GT) business across Lahore
• Work closely with existing and new distributors to improve coverage and sales
• Utilize strong market connections to strengthen retail penetration
• Build, train, and manage a GT sales team (Sales officers/DSRs).
• Ensure effective execution of sales strategies, schemes, and promotions
• Maintain strong relationships with key retailers and wholesalers
• Monitor competitor activities and provide market intelligence
• Achieve monthly and quarterly sales targe...