Area Sales Executive

Key Responsibilities (KRAs) 1. Sales & Revenue Growth • Achieve monthly and annual sales targets for the assigned territory • Drive primary and secondary sales through dealers and distributors • Identify new market opportunities and expand territory coverage 2. Channel Management • Appoint new distributors and dealers in the assigned area • Maintain strong relationships with existing channel partners • Ensure partner profitability and engagement 3. Market Development • Increase brand visibility and product awareness in the territory • Conduct promotional activities, dealer meets, and campaigns • Monitor competitor activities and market trends 4. Collection & Credit Control • Ensure timely collections from dealers and distributors • Monitor outstanding payments and reduce credit risk • Maintain healthy financial d...