Job Description

  • Responsible for developing and implementing product and pricing strategies for assigned truck vehicle lines, for example Ranger, Ranger Super Duty, F-150, F-Series Super Duty and any future products. This will support the APDM group in achieving sales and profitability targets.
  • Collaborate with APDM Country and Sales Managers, Brand Marketing teams, and APDM distributors to collect and analyze market insights, including customer requirements, competitive dynamics, and overall market conditions.
  • Develop competitive product strategies for APDM based on market analysis, covering both current and future models.
  • Coordinate with Vehicle Program Teams, IMG Product Marketing Leads, and IMG Product Development teams to develop and implement Product Definition Letters that align with APDM’s product strategy and distributor requirements.
  • Formulate Market Equations for major programs, recommend competitive pricing strategies, and oversee pricing development ...
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