Apac & Emea Crm Manager

Job description Responsibilities: CRM (Continuous) Strategy Development Develop and implement comprehensive CRM strategies to enhance customer acquisition, retention, and satisfaction. Collaborate across EMEA & APAC sales, marketing, and customer services to align CRM initiatives with overall business objectives. Optimise the lead to cash process and identify opportunities for improving customer interactions and satisfaction. Change Management Ensure that Calderys users and the organisation adopt and embrace Salesforce to be the cockpit for sales teams. Manage regular communications on Salesforce (e.G. new features);
responsible for training of all sales teams across EMEA & APAC by following a strong change management approach. Performance Management Establish KPIs to measure the effectiveness of CRM initiatives. Regularly review and report on CRM performance (including usage), using insights to refine strategies. Data Management Ensure maintenance of customer / product segmenta...