Job Description
Adobe Target is the central requirement for this position.
The team uses Adobe Target to build and manage participant‑facing website experiences, including creating on‑site banners, running experiments, and analyzing engagement to understand how users interact with new products and features. In this context, “participants” refers to employees of institutions that use the organization’s retirement services.
Adobe Analytics is used for validation, troubleshooting, and performance measurement. Experience with Adobe Journey Optimizer (AJO) is highly valuable.
If a candidate does not have Adobe Target experience, they should not be submitted.
Responsibilities
Build and configure A/B tests, Experience Targeting, MVT, and Recommendations activities in Adobe Target.
Translate marketing requirements into Target activitie...
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