Analysis Director

BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.

Key Responsibilities:

• Develop and execute customer engagement strategies to drive loyalty, retention, and growth.
• Align engagement initiatives with business objectives and marketing strategy.
• Oversee daily customer engagement operations, ensuring data integrity and system efficiency.
• Lead the selection, implementation, and optimization of CRM and engagement technologies.
• Ensure CRM effectiveness across the full sales funnel and customer lifecycle.
• Manage customer registration, activation, retention, reactivation, and acquisition strategies.
• Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).
• Support promotional events aimed at customer acquisition.
• Analyse customer data to identify trends, insights, and...