Job Description

Role Purpose In a Digital First world, you are the architect of our brand’s voice. Your mission is to build a powerful advocacy ecosystem that transforms social influence into brand equity and market share. You will lead our relationship with the OneFluence agency, ensuring L'Oréal remains the #1 most talked-about beauty company by mastering the art of storytelling and the science of data.

Key Responsibilities

1. Strategic Advocacy & Influence Roadmap

  • 360° Advocacy Vision: Define and implement a robust 12-month advocacy strategy across TikTok, Instagram, and YouTube. You ensure our brands win the Battle for Attention and achieve the leading Share of Influence (SOI) in the category.
  • Precision Segmentation: Architect an ecosystem that balances the Power of Many (Nano/Micro-influencers for conversion/trust) with the Power of One (Mega-talent and Celebrities for brand heat).
  • Value-Based Pricing: Lead the...

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