Advisor, Lifecycle and Retention (Calgary)

What You Will Do

The Advisor, Lifecycle & Retention is responsible for managing and evolving Sport Chek email marketing and CRM programmes to deepen customer relationships, increase engagement, and drive repeat conversion. This role plays a key part in building a connected customer journey by delivering personalised, timely, and relevant communications across the lifecycle. The Advisor will own the execution of email campaigns, develop segmentation strategies, and implement retention programmes that increase customer lifetime value. With a strong understanding of CRM platforms, customer behaviour, and performance analytics, the role ensures that lifecycle marketing efforts are aligned with broader business and media strategies.

• Collaborate on the strategy while owning the execution and optimisation of email campaigns, including promotional, lifecycle, and triggered communications.
• Develop and refine customer segmentation strategies for personalised m...