Job Description
Job Description
Role Purpose
Guide the company's transition from a fast‑growing diagnostics business into a tech-enabled, high-engagement consumer health platform.
Build sustainable moats across data, AI-driven personalisation, consumer trust, and an integrated omnichannel delivery model to strengthen long-term platform economicsKey Outcome Areas:
Grow Engagement: Drive MAU (Monthly Active Users) / DAU (Daily Active Users), through habit-forming health interactions, personalised nudges, and consistent value beyond test transactions.Increase Repeat Usage: Improve 12-month repeat testing rates via targeted life-cycle journeys, smoother user experiences, and timely health reminders.Shift Mix to Preventive Care: Grow preventive and wellness test adoption by shaping consumer behaviour and strengthening preventive-health propositions.Strengthen Unit Economics: Enhance LTV (Lif...
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