Job Description

DUTIES & RESPONSIBILITES

- Portfolio Strategy Planning

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.
  • Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort
  • Develop a clinical support program (Phase IV, CEP) to support campaign objectives
  • Develop the highest standards of training material and programs (with BMs) and make available to Medical Representatives
  • Develop product launch plans (with BMs) and submit to Marketing Director
  • Work with BMs and sales management to provide quality product sales forecasting
  • Develop training strategy (with BMs) to align with LCM
  • Builds and maintains global AZ network and relationships through attendance of regional/global workshops.

    • - Lead Brand Team

  • To lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorit...

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