Job Description

DUTIES & RESPONSIBILITES 主 要 职 责

Portfolio Strategy Planning 35%

  • Develop a Therapeutic Area Strategy, to optimize product fit and portfolio strength.

  • (5 –year BBF/IBR, developed with strategic planning)

  • Review and manage Marketing mix for each product in portfolio in order to optimize promotional effort

  • (1-year BAP)

  • Develop a clinical support program (Phase IV, CEP) to support campaign objectives

  • (Follow CEP SOP)

  • Develop the highest standards of training material and programs (with PMs) and make available to Medical Representatives

  • (Identified training strategy and material in place)

  • Develop product launch plans (with PMs) and submit to Marketing Director

  • Work wi...

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