Ads Specialist

Ads Manager (Meta & Google Ads) Location: Rajkot (On-site) Experience: 3–5 Years Employment Type: Full-Time About the Role We're looking for a results-driven Ads Manager to plan, execute, and optimize digital advertising campaigns across Meta and Google Ads. The ideal candidate should have hands-on experience in performance marketing, lead generation, and campaign optimization for B2B and B2C businesses. Key Responsibilities - Plan, launch, and optimize Meta and Google Ads campaigns. - Manage campaigns for lead generation, website traffic, app promotion, sales, and brand awareness. - Conduct audience research, keyword planning, remarketing, and A/B testing. - Monitor campaign performance and optimize CTR, CPC, CPL, CPA, and ROAS. - Set up and manage Meta Pixel, Google Tag Manager, GA4, and conversion tracking. - Coordinate with the design team for ad creatives and landing pages. - Analyze campaign performance and prepare regular reports. - Stay updated with platform changes and digital...