Adobe Target Developer

How You ll Make an Impact:

Experimentation Strategy & Optimization

• Lead the execution of A/B and multivariate tests that uncover what truly drives performance boosting conversion rates and improving user journeys across digital touchpoints.
• Configure experiments in Adobe Target, applying segmentation logic and rigorous tagging to ensure accurate, actionable results.
• Collaborate with analysts, UX designers, and developers to bring test ideas to life, troubleshoot technical issues, and validate implementations end-to-end.
• Contribute to a testing roadmap that aligns with strategic goals prioritising tests with high potential impact and learning value.

Personalisation & Audience Targeting

• Use customer attributes and behavioural data to create meaningful, dynamic audience segments that drive personalized digital experiences.
• Implement personalisation strategies that ...