Job Description
About The Opportunity
A fast-growing AdTech and mobile app monetization company operating in the mobile marketing and programmatic advertising sector. We help app publishers and game studios scale user growth and lifetime value through performance-driven UA campaigns and data-led optimization. This role is Bangalore-based with a hybrid workplace model.
Role & Responsibilities
A fast-growing AdTech and mobile app monetization company operating in the mobile marketing and programmatic advertising sector. We help app publishers and game studios scale user growth and lifetime value through performance-driven UA campaigns and data-led optimization. This role is Bangalore-based with a hybrid workplace model.
Role & Responsibilities
- Plan, launch, and optimize performance UA campaigns across Google and Meta to meet CPI, CPA, and ROAS objectives.
- Manage full-funnel campaign execution: audience targeting, bidding strategies, budget pacing, and creative testing to scale profitable installs.
- Use AppsFlyer/attribution data and analytics to diagnose funnel drop-offs, measure LTV/retention, and drive actionable optimizations.
- Design and run A/B tests for creatives and user segments; iterate rapidly based on results to improve conversion and retention metrics.
- Collabor...
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