Ad. Copywriter

About the Company We are hiring a full-time, in-office Copywriter to write direct-response ad scripts and creative concepts for paid media campaigns targeting the US market. The Copywriter will work closely with the Creative Director, Video Editors, and Media Buyer to create high-performing ad creatives for Facebook, Instagram, TikTok, and YouTube. About the Role The Copywriter will be responsible for creating compelling ad scripts and concepts that drive engagement and conversions across various platforms. Responsibilities Write short-form video ad scripts for 40-second to 1-minute ads. Create hooks, angles, headlines, CTAs, and voiceover scripts. Write ad copy for niches such as auto insurance, debt relief, Medicare, and final expense insurance. Develop multiple creative angles for A/B testing. Convert product offers and campaign briefs into clear, persuasive ad scripts. Work with the Creative Director on messaging strategy and creative direction. Work with Video Editors to ensure sc...