Activation Specialist (Programmatic & Social Advertising)

JOB DESCRIPTION

The Activation Specialist (Programmatic & Social Advertising) is an important addition to the Paid Media team, focusing on the tactical development and execution of Search advertising for LION clients.

• Experience working with programmatic and social platforms with good foundational skills and knowledge of how to drive results for brands.
• Social media advertising across a broad range of platforms
• Programmatic knowledge from a buy and sell side with ad tech awareness and hands on experience

The ideal candidate will leverage their skills and experience to enhance campaign performance, ensuring optimal ROI through continuous improvements and innovation in the channel.

JOB RESPONSIBILITIES:

• Execute and refine performance marketing campaigns, focusing on targeted platforms including the Google Marketing Platform (DV360, GTM), Meta, TikTok, Amazon Advertising, Goog...