Job Description
We are looking for a detail-oriented and data-driven Web Analytics & Reporting Specialist to join our digital analytics team. The ideal candidate will be responsible for tracking, analyzing, and reporting on user behavior across digital platforms to drive actionable insights. This role requires hands-on experience with web analytics tools and strong reporting skills to support data-informed decision-making across marketing, product, and UX teams.
Key Responsibilities:
- Implement, manage, and maintain web analytics tracking using tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Develop and automate dashboards and reports that highlight key performance indicators (KPIs), trends, and user behavior insights.
- Collaborate with stakeholders to define analytics requirements and deliver timely, accurate reporting.
- Monitor website performance metrics, user engageme...
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